Behind every brand; there is...
Behind every brand;
there is:
A Movement.
A Hell yes!
A Witnessing.
A Promise.
A Promise.
A Responsibility.
A Hidden Voice.
Recognized Fellow of:
Recognized
Fellow of:
BRAND JOURNEY® Evolution:
My passion is to guide purpose-driven brands to leave a lasting legacy.
Hey, I'm Sylvia.
Since over a decade, I've been working in the marketing industry, and for some years now with my BRAND JOURNEY®. A brand to me is more than just a product or service – it's a vibrant expression of culture and its community.
Successful brands don't just sell products; they also represent values and commitments. As a Brand Consultant, I assist companies in clearly defining their commitments and authentically conveying them outward.
In my collaborations, I identify challenges and work together to establish stable, long-term connections with the target audience.
My goal is to strengthen brands by helping them articulate their commitments outwardly and making a positive contribution to society, fostering a supportive community and economy.
Successful brands don't just sell products; they also represent values and commitments. As a Brand Consultant, I assist companies in clearly defining their commitments and authentically conveying them outward.
In my collaborations, I identify challenges and work together to establish stable, long-term connections with the target audience.
My goal is to strengthen brands by helping them articulate their commitments outwardly and making a positive contribution to society, fostering a supportive community and economy.
THE CORE OF A BRAND:
Introducing a brand to the world fosters a powerful bond with society, echoing our unwavering commitment: We are accountable to our community for this specific progress.
Branding.
The Brand Journey® Alchemy
THE HEART OF A BRAND:
At the heart of every brand lies its story, intention, and values – the very essence from which a project emerged, shaping its identity and purpose.
RECOGNIZED FELLOW OF:
BRAND JOURNEY® is part of EU-wide initiatives to promote women in education, careers and entrepreneurship.
In 2023, BRAND JOURNEY® was included in the award-winning project 'thebreak', supported by NextGenerationEU.
Marketing is not the art of selling products, but the art of creating value.
― Peter Drucker
BRAND JOURNEY® Elements
Vision.
Feeling the breeze. Seeing the Future. Seeing a new better morning. Values. Delution. Brand Function. Rationality. WHY?. Air. Higher Perspective. New Markets. Brand Types.
Perception. A Hidden Voice.
BRAND JOURNEY® Elements
DYNAMICS.
Market Dynamics. Group Dynamics. Criticism. Passion. Fire. Dance. Ideas. Strategies. Burning Bridges. Trust. Confrontation. Heat. Criticism. Rushing. Anger. Competitors. Rivals. External Image. Integrity. Loyalty.
BRAND JOURNEY® Elements
Emotions.
Connection. Customer Experience. Going through Hardship. A Promise. Feeling the Space. Witnessing. Dignity. Feeling the Connection. Feeling the Product. Purpose. Employees. Silence. Brand Language. Empathy.
BRAND JOURNEY® Elements
Longevity.
Grounding. Resilience. Endurance. Perspective. Reality. Maturation. Calculation. Reflection. Demonstrable. Growth. Security. Reaching a new shore. Enduring over Time. Long-Term Strategies. Responsibility. Reflection.
Our Impact: United in Diversity.
Investing in a Global Movement
BRAND JOURNEY® is involved in initiatives that empower women across the EU in education, career advancement, and entrepreneurship.
We consider this a crucial aspect of social progress and are deeply committed to advocating for women's rights to self-determination, providing them with choices, and facilitating their ability to freely chart their own paths.
We consider this a crucial aspect of social progress and are deeply committed to advocating for women's rights to self-determination, providing them with choices, and facilitating their ability to freely chart their own paths.
Recognized Fellow of:
Read more about:
RECOGNIZED FELLOW OF:
RECOGNIZED
FELLOW OF:
RECOGNIZED FELLOW OF:
BRAND JOURNEY® is part of EU-wide initiatives to promote women in education, careers and entrepreneurship.
In 2023, BRAND JOURNEY® was included in the award-winning project 'thebreak', supported by NextGenerationEU.