About me
A Brand is culture.
Hey, I'm Sylvia.
For over 10 years, I have been working in marketing. I started as a graphic designer and art director, then I learned web programming and online marketing. Later, I became a trainer and delved into perception psychology and its coaching methods.

Since 2019, I have been an independent brand consultant with my own method BRAND JOURNEY®. I build brands and see them as more than just products or services. To me, brands are the culture and values of a community that need to be brought to life.

As a brand consultant, I help companies and personal brands clearly define their values and communicate them outwardly. I identify where there are issues and work with my clients to develop solutions on how they can better communicate their values and goals to their target audience.

The commitments of my clients are as diverse as the people who founded their companies. For example, I helped a fashion industry company communicate its commitment to sustainability through a transparent supply chain and the use of recycled materials. This led to happier customers and stronger brand loyalty.

My goal is to strengthen brands by helping them strengthen their commitments, communicate them outwardly, and make a positive contribution to society. Because these commitments are the foundation for long-term success and social change.
Let's connect:
RECOGNIZED FELLOW OF:
BRAND JOURNEY® is part of EU-wide initiatives to promote women in education, careers and entrepreneurship. In 2023, BRAND JOURNEY® was included in the award-winning project 'thebreak', supported by NextGenerationEU.
Vita.
PROFESSIONAL EXPERIENCE:
— Brand Consultant
— Marketing Manager
— Trainer
— Art Director
— Online Marketing Manager
— Web Designer
— Graphic Designer
EDUCATION & TRAINING:
Fellowship The Break 2023
Online Marketing Manager (IHK)
Certified Coach IBSR
Trainer Certificate (IHK)
Media Designer Apprenticeship
Technical College Entrance Qualification in Design Technology
QUALIFICATIONS & ENGAGEMENTS:
Fellow of The Break 2023
Community Management
Certified Coach for IBSR
Web Programming
Newsletter Marketing
Advertising Psychology
UI/UX Design
3 FACTS, ...
that shape my personality:

1.

I GREW UP BILINGUAL

My bilingual background, spanning between Germany and Poland, as well as navigating between different cultural influences, inspired me to work in marketing and develop brands with a comprehensive cultural understanding.

2.

I STUMBLED INTO THE ART INDUSTRY BY ACCIDENT

I wanted to do a marketing internship at 16, but ended up accidentally in the graphic design department. The creative thinking fascinated me so much that I stuck with it and worked as a graphic designer and art director for several years. Art is still an important part of my life.

3.

PRIVACY IS POWER!

Even though my profession involves helping others strengthen their presence in the public eye, I prefer to draw my strength and inspiration away from the spotlight. My private life is my personal source of strength, and I maintain clear boundaries between my professional and private worlds.

BRAND JOURNEY® Elements

Vision.

Feeling the breeze. Seeing the Future. Seeing a new better morning. Values. Delution. Brand Function. Rationality. WHY?. Air. Higher Perspective. New Markets. Brand Types. Perception. A Hidden Voice.

BRAND JOURNEY® Elements

DYNAMICS.

Market Dynamics. Group Dynamics. Criticism. Passion. Fire. Dance. Ideas. Strategies. Burning Bridges. Trust. Confrontation. Heat. Criticism. Rushing. Anger. Competitors. Rivals. External Image. Integrity. Loyalty.

BRAND JOURNEY® Elements

Emotions.

Connection. Customer Experience. Going through Hardship. A Promise. Feeling the Space. Witnessing. Dignity. Feeling the Connection. Feeling the Product. Purpose. Employees. Silence. Brand Language. Empathy.

BRAND JOURNEY® Elements

Longevity.

Grounding. Resilience. Endurance. Perspective. Reality. Maturation. Calculation. Reflection. Demonstrable. Growth. Security. Reaching a new shore. Enduring over Time. Long-Term Strategies. Responsibility. Reflection.
Our Impact: United in Diversity.
Investing
in a Global Movement
BRAND JOURNEY® is involved in initiatives that empower women across the EU in education, career advancement, and entrepreneurship.

We consider this a crucial aspect of social progress and are deeply committed to advocating for women's rights to self-determination, providing them with choices, and facilitating their ability to freely chart their own paths.
Founding Member of:
Recognized Fellow of:
Breathe life
into your brand.
RECOGNIZED FELLOW OF:
RECOGNIZED
FELLOW OF:
RECOGNIZED FELLOW OF:
BRAND JOURNEY® is part of EU-wide initiatives to promote women in education, careers and entrepreneurship. In 2023, BRAND JOURNEY® was included in the award-winning project 'thebreak', supported by NextGenerationEU.